If the greeting card industry is focused on this demographic-there must be sufficient numbers.
A good percentage of Boomers receive a healthy monthly income from DB plans and social security. However, the 50 and under age group will not be so fortunate.
The sub-50 group faces a TRIPLE WHAMMY: Eroding retirement benefits, the prospects of living longer, and dire predictions for social security and medicare.
The Stars Might Lie But The Numbers Never Do!
65-year-olds that will live past 90 =1 in 3
Fastest growing segment of the population=Centenarians
Percentage of private sector companies providing traditional DB plans=17%
Your clients may need to tap the breaks on international vacations, 2nd homes and elaborate man caves. Running out of money during retirement is a palpable threat. If they push back ask them, “How long could you stand living with your kids?”
Bear Sen$e MarkAlanGriffis.com
